Helping good people doing great things.
Clearly, a marketing agency isn’t going to change the world. We aren’t a charity, we don’t make life-saving solutions, and we aren’t shaping global policy. But we’ve always been committed to doing good, in whatever small way we can.
That’s why we choose to work with companies doing the world-changing. Whether it’s making businesses work better, or solving global health and security challenges, our purpose is to accelerate others’ positive missions through sustainable marketing.
OUR MISSION
Driving change for a better future.
What is a B Corp?
B Global Network is a nonprofit network transforming the global economy towards positive impact, not profit. Since 2006, B Lab™ has been advocating for a different kind of economy by certifying B Corporations™: companies that meet high standards of social and environmental performance, accountability and transparency.
Basically, this movement has brought a collective of businesses together to try and function for good.
Getting B Corp Certified.
We are so proud to be part of the B Corp community. The 18 months it took to reach certification in 2023 was long and surprisingly difficult. And each year, it’s a challenge to find new ways to improve and push ourselves. Nevertheless, this work is what makes the achievement worth it.
What it means to us.
The big question is; why B Corp? There are many ways to be a good, sustainable company so why choose this path? Well, going back to our core purpose, we were inspired by others.
We saw the amazing things that other B Corp certified companies were doing and we believed we could hold ourselves to the same, or higher, standards. But it also had to mean something to us – so here’s a few of our own ‘whys’ for becoming a B Corp.
Holding ourselves accountable.
We always saw ourselves as a ‘good’ company. We’re not driven by profit, and we built our business on what we believe to be positive foundations. The natural next step was to formalise this commitment and hold ourselves accountable to our own perceptions.
Learning and continuously improving.
We knew this would be a challenge. Our hope was, yes, to feel proud of our strengths, but also to test ourselves. We use the yearly process of meeting B Corp standards as a way to shine a light on our weaknesses and our opportunities to improve.
Being part of a collective power for good.
Through B Corp certification, we have the privilege of being a part of a community of people who share our values. It gives us a framework for ourselves and our clients to improve. We hope that as a collective, we can challenge, inspire and encourage others to examine the way they work as well.
Discover what sustainable marketing means to us.
Let’s explore a better approach to marketing: one that connects people to the solutions they need, that prioritises long-term growth not instant reward, and that instead of adding to the noise, creates positive impact.
A sustainable marketing agency’s approach.
As a B Corp, we now take on a mindset of change. We don’t set a finish line, we just keep trying to move forwards.
There’s a lot we do to reach a passing mark each year, and there’s a lot we do just for us. For example, giving our staff a living wage and ensuring our co-working building did the same. Equally, we know there are plenty of things we can still do, and plan to do, to improve, such as focusing on our environmental impact.
Here are some of the many things that have made us proud throughout this experience.
- 91% employee satisfaction score
- Wellness, health and ethical initiatives
- 80% client satisfaction score
- 75% net promoter score
- Diversity and equal opportunity
- 10% year on year company growth
Starting with ourselves.
We wanted to say with confidence that we uphold our mission of driving positive change to make the world a better place. B Corp not only showed us where we were falling short, but it motivated us to rectify and push beyond these measures. We scrutinised our own practices and worked hard to raise our score in our first year as a B Corp.
- 609 hours dedicated to pro bono
- Measured emissions across 9 categories of carbon data
- 50% team members used paid volunteering days
- New parental leave policy created
- Training budget used by every department
A more sustainable marketing agency.
For our first recertification, we knew that our culture and client categories were already strong. That’s why we put a lot of focus on environmental sustainability and community impact, as well as improving some internal policies. We wanted to make sure we weren’t just relying on the bits we found easy – but were pushing ourselves to do better in new, more challenging ways.
- Living wage for our employees and our building’s employees
- 1% of revenue goes to charity each month
- 95% of the team commute by foot or public transport
- Sustainable co-working office
- Target for 3% of work to be pro bono
Ongoing impacts – The bigger picture.
We want to do positive work for the people and the planet around us. Of course, B Corp was something we wanted to take on for ourselves, but we wanted it to mean more than this. So, we looked around to see how our actions could influence and help others.
Plenty more to come!
We’ve already gone further than the remit set by B Labs, and we are excited to keep pushing forwards. Keep watching out for updates and please reach out if you have your own experiences to share!