The benefits of outsourced marketing for technology adoption.
Accelerate adoption of complex solutions with an expert marketing team.
Getting new audiences to adopt complex technology relies on clear communication, in-depth market understanding, and agile campaign delivery. By working with an outsourced marketing agency, you tap into a team that understands both your technology and your customers—ensuring your message lands, educates, and drives results from day one.
This guide explores the benefits of outsourced marketing including:
- Expertise creating commercial marketing strategies
- Multi-channel specialisms and campaign execution
- An agile and adaptive approach
How outsourced marketing supports technology adoption.
Technical storytelling: Turn complexities into compelling, commercial narratives for every audience.
Adoption campaigns: Execute multi-touch, multi-channel marketing to drive awareness and uptake.
Precise targeting: Reach decision-makers and users with data-driven segmentation.
Agile approach: Continually adapt messaging and tactics based on performance insights.
Technology companies we’ve supported.
We trust EV to support us to optimise, evolve and execute our marketing strategy in this challenging industry. The team really understood what we wanted – despite the language barrier, and despite not being specific to biotech – and we get a great output from them.
Denisse Cuevas, Head of Marketing at Cocoon Bioscience
“The team at EV were extremely thorough and able to distil what our USPs were within a diverse and competitive market.”
AT Internet
“Our partnership with EV was a perfect success story,” Richard says. “They provided a clear brand strategy for our diverse offering, which focused our resources, vision, mission and proposition. In just a year they’ve created a fully-fledged marketing platform for us, and given us the support to start taking this in-house.”
4EI
“Their marketing strategy created an infrastructure that enabled us to take our business to the next level and, because of that, I’ve recommended them to a number of portfolio companies. They really are expert marketing partners for technology firms looking to establish themselves and grow.”
Frog Capital
What is outsourced marketing?
Outsourced marketing is a model where an agency becomes an extension of your team. At EV, our B2B, SaaS, and deep tech marketing experts help you accelerate technology adoption with in-house-quality service at agency scale.
Explore more resources.
Outsourced marketing – what, why, when, how and who?
According to HubSpot, almost 60% of companies get third-party marketing support. This highlights just how commonplace outsourced marketing efforts have become.
How an outsourced marketing agency helps your in-house team
Working with an outsourced marketing agency is a great option when you want to augment your existing team’s capabilities with additional resource, extra skills, or a new perspective.
Do I need a fractional CMO or outsourced marketing?
A fractional CMO and an outsourced marketing agency offer similar benefits. Each can inject a fresh perspective, fulfil specialist needs that you can’t meet in-house…