Often in B2B businesses, brand strategy is created in a silo. A lot of time is spent on setting business goals, mapping out solution roadmaps, and identifying competitors to overtake to build a business plan. Then, none of this is applied to marketing...
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Building trust is the starting point of any B2B relationship, and design is often the first thing any audience will engage with; it’s where that trust is first won or lost...
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For a while now, B2B marketing has been favouring fast, digital-first tactics. Driven by the immediate pressure of quarterly targets, many scaleups have pivoted heavily toward performance marketing...
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Performance marketing became a greater focus as digital marketing platforms developed, and slowly became the focus for many businesses. It felt quicker, more measurable, and therefore, more ‘effective’ than brand marketing. However...
Read More![4 brand development strategies [with real examples]](https://estrellaventures.com/wp-content/uploads/EV-Blog-FeatureImage-Brand-development-strategies-720x480-1.jpg)
A strong brand is the anchor for any successful company. It's what defines you, and what lays the foundations for everything you go on to achieve. As we say in this blog: “A well-developed brand strategy will set the tone for everything....
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If we asked you to think of a skincare brand, there are two or three that would likely to spring to mind. You might not be able to visualise their logos exactly, or remember their taglines. But you know how they made you feel...
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More companies today are choosing to outsource marketing to an agency. In fact, Marketing Week's 2025 Survey shows that “almost two-thirds of brands have outsourced work to an agency or third party...
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Science and technology companies should approach marketing with the same precision they are used to in their business. Strategic marketing achieves this by bringing clarity, accountability, alignment, and growth...
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Social media advertising is a classic strategy for B2C businesses, but is often neglected by B2Bs. The main reason we’ve seen for this is budget which is why we’re breaking down the costs...
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Is outsourced marketing worth it? In this blog, we dissect some of the common downsides people see in outsourced marketing, according to Reddit, and how to avoid them...
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