Do you want to create marketing content that actually moves the needle? Buyers engage with roughly 3-7 pieces of content before talking to a sales rep. So, your content needs to meet people at whatever stage of this journey they’re in. They may be researching problems, or they may be ready to dig deeper into comparing solutions. Our content strategy services are designed to facilitate (and fuel) every stage of this journey.

We’ll help you to reach your target audiences, and nurture trusting relationships between them and your brand. Keep reading to learn how, with real-world B2B content marketing examples that have achieved great results for our clients.

Explore our content marketing services 

What is a content strategy? 

A content marketing strategy is the difference between writing without direction, and high-quality content that you know will engage your audience and competitively set you apart.

We view content as a vessel to help you reach your commercial objectives. Based on a deep analysis of your brand, and what you want to achieve, a content strategy provides an informed framework for all future content creation.

Our content strategy approach 

Audience-first
By first understanding your different target audiences and personas, we can identify the best types of content and channels to help you speak to every individual.

Goal oriented
Do you want to increase market share? Generate leads? Break into a new sector? Our marketing content is tailored to meet your strategic objectives.

Performance
We consider your previous performance and future KPIs to design content strategies that take you from your current position to your end goal.

Full funnel
We create balanced plans that answer your audience’s questions at each stage of the buyer cycle, from their first touch to their pre-purchase decisions. 

Insight-led
Most importantly, we put quality first. Whether it’s an SEO/AEO blog or a how-to article, we want everything we create to be infused with the brand essence and insights that make you unique.

Examples of what our content strategies achieve

Here are just some examples of what B2B content marketing can achieve when it’s rooted in a carefully thought-out strategy:

• Increased awareness of your brand among potential customers, investors, or even future employees.
• A sales funnel full of warm prospects who have already ‘self-served’ with your blogs, website copy, social posts, and more.
• Recognition as a trusted authority with your market, resulting in better partnerships, greater brand awareness, and more engaged prospects.
• Media attention that helps to build brand credibility and put you in front of new investors and partners.
• Loyal customers that stay retained for longer and ultimately act as promoters of your brand among new prospect pools.

Achieving these objectives will also require you to set smaller goals and milestones, like ranking for certain search terms or writing a winning award entry.

Our content strategies consider your longer-term objectives and then break them down into smaller milestones, so that you have a clear-cut roadmap of how we’ll achieve them.

5 real content strategy and marketing examples (and results)

The right content strategy can help you grow your business and achieve dramatic results. Here are five examples of B2B content marketing from some of the brilliant clients we’ve worked with.

1. ORGANIC BRAND AWARENESS

The content strategy:

Build a brand from scratch and deliver brand awareness blogs and social posts to different vertical markets.

The results:

We boosted LinkedIn impressions by 133% and unique visitors by 148% in one year for EarSwitch®.

Full case study

2. TARGETED LEAD GENERATION

The content strategy:

Promote a decision-stage lead magnet using LinkedIn Ads, supported by organic blogging and lead nurture emails.

The results:

We gained almost 20x the target number of SQLs within one week for Riskaware.

Full case study

3. MARKET AUTHORITY

The content strategy:

Create a trustworthy brand based on real, expert voices to position Cocoon Bioscience as innovators in a niche and highly complex field.

The results:

We increased LinkedIn impressions by +150% and LinkedIn followers by +184%.

Full case study

4. ACCELERATED BRAND POSITIONING

The content strategy:

Create CEO-branded thought leadership targeting multiple verticals, personas and products.

The results:

Multiple articles for Brytlyt were picked up by news publications like insideHPC, PR Newswire, and TechDogs.

Brand portfolio

5. INVESTOR READINESS

The content strategy:

Develop the messaging and resources needed for RezKit to disrupt the B2B SaaS space, from lead magnets to an investor pack.

The results:

We boosted website views by almost 90% in 11 months, generated 18 new leads, and helped RezKit get recognised at industry events.

Full case study

Get the EV Content Portfolio

What do our content strategy services consist of?

1. Content audit: we’ll identify content gaps, strengths, opportunities, and evaluate your previous performance.
2. Market research: from competitors to industry trends, we’ll assess the surrounding landscape to inform our strategy.
3. Setting goals and KPIs: based on your commercial objectives and your current position, we’ll set short-term and long-term SMART goals.
4. Digital marketing strategies: we’ll deliver a go-to-market strategy that includes everything from brand messaging to campaign concepts to priority channels.
5. Content plan: it’s time to turn your strategy into an actionable, long-term timeline of activity. But, we always leave room to be reactive.
6. Content creation: your dedicated team will collaborate with you to create content you’re proud to put your name on. We use a blend of best practice, creativity and insight.
7. Reporting and performance monitoring: every step of the way, we check performance and optimise assets, or change the plan, based on the results.
8. Repeat and grow! Your business roadmap is always evolving, so we’ll take your content strategy in the same direction.

What types of content are included? 10 examples

The types of content we’ll deliver to you depend on the strategy we create – from the market research we do, to the objectives we set with you.

However, here are 10 examples of content marketing assets that might be included:

1. SEO blogs to increase your site’s rankings in search engines, such as Google, and increase traffic from these sources.

Example:

2. Thought leadership blogs to help you establish a clear voice in your industry.

3. Lead magnet reports and guides to help you share expert advice in exchange for readers’ contact information.

4. Marketing emails to put personalised messages in front of your contacts.

5. Product brochures to help match your product’s features and benefits to your prospects’ pain points.

Example: 

6. Social media posts to help you create and engage with an online community.

Example:

7. Website content to communicate what makes your brand, products, and services so unique.

8. Pitch decks to share your brand’s long-term potential with investors and secure funding.

9. Demo videos to spotlight your product’s key features and use cases in a visually engaging format.

10. Conversion landing pages to encourage warm leads to take an action – from ‘buy now’ to ‘book a discovery call’.

Example:

Content marketing services

Here are some examples of content that a marketing agency might deliver as part of your marketing strategy. If you’re aiming to break into new markets, it may be a mix of LinkedIn Ads and industry-specific blogs. Or if you want to increase leads, it may be conversion pages and downloadable brochures.

Book a free content consultation