Blog, Guest Series

The CEO Letters – Justine Roberts


“It’s better to have a hole than an asshole”

Discover how entrepreneurship enabled Justine to build the culture she wanted

Justine Roberts is the Founder and CEO of Mumsnet and Gransnet, before which she has had roles as an economist and sportswriter. She has received a long list of accolades, including being named the EY Entrepreneur of the Year London and South, and one of the Top 50 Most Influential Women in Startups and VC in 2019.  

Justine’s story proves that it takes time to find your place, but that when you do discover your passion, it will propel you to do things your way. In her letter, she highlights the value of: 

  1. Investing in good people: hire slowly, not rashly 
  2. Being willing to change: be humble and flexible 
  3. Empowering people: if they can’t do it themselves, you can’t scale  

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