Build winning marketing objectives for 2024 (with this guide) - EV

Your marketing and commercial objectives need to work together. By ensuring your marketing is working for your business strategy, you can forge a stronger path through competitive landscapes.

As we enter a new year, now is the perfect time to review and update your goals. In this handbook, we’ll help you set marketing objectives designed to drive business growth in 2024.

Download your copy today to:

  • Master the art of setting SMART objectives to provide clarity, direction, and measurable outcomes to your marketing efforts.
  • Explore strategies for common commercial objectives, business needs and challenges.
  • Explore insights from industry trends, economic shifts, competitor analysis, and emerging technologies.
  • Get a practical toolkit for performing a SWOT analysis and effective goal-building.

Planning your 2014 marketing objectives: a step-by-step guide

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Planning your 2024 marketing objectives: A step-by-step guide.

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Our customers.

"Top marketers were 414% more likely to report success when they document their strategy... Yet almost 40% of marketers report they have no documented strategy."


"The team at EV were extremely thorough and able to distil what our USPs were within a diverse and competitive market."

- AT Internet

"Our partnership with EV was a perfect success story,” Richard says. “They provided a clear brand strategy for our diverse offering, which focused our resources, vision, mission and proposition. In just a year they’ve created a fully-fledged marketing platform for us, and given us the support to start taking this in-house."

- 4EI

"Their marketing strategy created an infrastructure that enabled us to take our business to the next level and, because of that, I’ve recommended them to a number of portfolio companies. They really are expert marketing partners for technology firms looking to establish themselves and grow."

- Frog Capital