Before Estrella Ventures came onboard we had two separate brands that felt a little dated and lacked clear focus. The challenge was to unify these brands under a common purpose, to create a visual and tonal identity to complement this, and to support implementation of the changes across all touchpoints.
The Estrella Ventures team instantly felt like part of the company, helping us to navigate challenges but also challenging our own perceptions where appropriate. Their boundless optimism and can-do approach has made a big contribution to sustainable business change
The new positioning landed very successfully and has enabled us to continue building on it. Our branding is now much more coherent and mature in the promise it makes to our customers.
The extent to which we were able to look at our business objectively and become more aware of our strengths and weaknesses was a surprising and positive outcome.
"The new positioning landed very successfully and has enabled us to continue building on it. Our branding is now much more coherent and mature in the promise it makes to our customers and we have noticed an increase in the rate of inbound enquiries of at least 100%, together with an increase in opportunity conversion rate of around 50%."HGEM - Steven Pike - CEO
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