If you have an inspiring story, we can help you define it, tell it, and keep shaping it. Whether you need to lodge your brand in investors’ minds, or fill your pipeline with future customers, our content marketing services are here to help you scale with purpose.
We work like a B2B content marketing agency, but backed by a full team of strategists, designers, and digital experts. So, no matter who you need to communicate with, how, when, or where, we can make it happen.
“When we’ve been raising money and getting grants, we’ve had the chance to build our partnership with EV into that. It’s not just having the chance, though; we’ve also made that choice. We think the work EV do is really important.”
– Nick Gompertz, Founder and CEO at Earswitch
“EV’s campaign work has been a great success. They continually refreshed their work to get the best results and to meet the quickly changing market demands. Their reactive efforts have led to several exciting meetings with companies from our target list.”
– David McNair Scott, CEO at Trailight
“We trust EV to support us to optimise, evolve and execute our marketing strategy in this challenging industry. The team really understood what we wanted – despite the language barrier, and despite not being specific to biotech – and we get a great output from them.”
– Denisse Cuevas, Head of Marketing at Cocoon Bioscience
Our content marketing services deliver work that is purposeful, informed, and tailored to your goals. Whether you want a standalone campaign to entice a technology or telecoms audience, or ongoing brand marketing for longer, more nuanced B2B buyer journeys, we can shape a powerful brand narrative that drives action.
Everything we write starts with research, and lots of it. We carefully research your market, industry trends, competitor performance, keyword opportunities, and your company positioning to inform your brand messaging and long-term activity.
Your goals will form the bedrock of this stage – whether you want to build your reputation, generate leads, or enter a new market. We’ll use these to build a content strategy that fulfils your audience’s needs, and create a plan that you’ll have full visibility over.
From product brochures to marketing emails, case studies to demo video scripts, we’ll craft the content needed to engage your target audience. We don’t just write the words; we handle the visuals too with our team of designers.
We don’t create any content without a distribution plan. This could be sending an email newsletter to a particular audience segment, or creating paid LinkedIn ads to promote your latest report. Whatever it is, we’ll put your content in front of the right people, at the right time.
We review our content regularly to analyse its performance and make sure it’s achieving what it set out to. Then, we’ll feed our findings back into the research and planning stages – using what we learn about your market, audience, and positioning to drive even more impactful content plans.
We don’t create content for content’s sake. We plan, create, and promote informed marketing plans with a clear purpose in mind, like:
Check out our portfolio for a more detailed look at how we’ll achieve your strategic goals (and real-world examples of how we’ve done it before).
Every brand has a story. It’s the ‘why’ you do what you do, and the ‘who’ you aspire to become. As your content marketers, we’ll spend time working with you to define your brand narrative, so that we can communicate it to the people who matter most.
By showcasing your expert point of view, we’ll show your audience that you’re uniquely capable of solving their challenges. We’ll grow your audience’s trust in you as the go-to provider for their needs, whether it’s via insight-packed blogs, a website that captures your expertise, or social media posts that subtly remind followers you’re there to help.
Content underpins any successful campaign. We create consistent marketing copy that spans collateral and channels. Think of a social media ad campaign that drives people to download a brochure, for example.
Our team can excellently adapt messaging to suit specific audiences, markets, platforms and pain points. We ensure we’re engaging the right people to generate more valuable traffic and leads.
We also specialise in SEO-optimised content to boost your digital performance. Keyword and topic research allows us to curate content that aligns with what your audiences, and search engines, want to read.
The highlights.
Great content is more than words on a page. It’s something that drives audiences to think, feel, and act a certain way. As a full-service marketing agency, we can help you create that experience, from start to finish.
Not only are we writers, but we’re designers, digital experts, and HubSpot partners. It means we have the network of people and platforms needed to turn words into website visitors, social media followers, email contacts, and so much more.
To see how our specialisms come together, take a look at our outsourced marketing packages. These can be tailored to help realise your goals, whether you need content and branding, full lead generation campaigns, or a mix of everything.
Check out some of our favourite projects that we think you’ll love too.
Content marketing services – FAQs
Content is a brilliant tool to help you attract and convert prospects via lead generation campaigns. For instance, LinkedIn Ads that resonate with your target audience’s pain points and encourage them to book a call with you.
Longer term content marketing efforts can also encourage audiences to engage with you. For instance, prospects might download a brochure of yours, subscribe to your newsletter, or follow your social channels.
Depending on the business product or service and size of the business, B2B customers have different goals and buying journeys. B2B buyer journeys can be long and complex, with multiple decision-makers involved.
This means your content strategy needs to engage with multiple different viewpoints and challenges. You might need to win over 10 different decision-makers when selling a B2B product, so think about who is in involved in the journey and what they care about.
Your content strategy also needs to focus on building trust in the long-term. Some B2B brands may be able to win new customers by a promotion, for instance, but other larger ticket B2B brands can’t rely on these tactics in the same way. Instead, you will need to get your message across consistently and in lots of different formats – from blogs to demo videos to ‘about us’ website pages.
When comparing content marketing agencies, consider the following three things: their approach, their expertise, and how much you trust them. Here’s what we mean by this:
Approach: All agencies have different styles. Do they focus on helping brands to scale sustainably, or are they all about acting fast and making noise? Which one is right for you?
Expertise: Can they walk the walk when it comes to their content marketing expertise? Do they have plenty of case studies to back up their claims, alongside positive customer reviews on third-party sites like Google?
Trust: Do you trust that the agency will prioritise transparency over your content strategy and its performance? Do you feel as if you can have a positive, long-term relationship with them? This is just as important as their credentials.
Yes, hiring a B2B content marketing agency can be worth the cost. However, it depends on multiple factors, like how much your chosen provider charges and how successfully they help you reach your goals.
It’s also worth noting that not every content marketing benefit can be quantified. An engaging social media presence can help you to build awareness of your brand and create a strong online community, for instance. This will ultimately help you to start filling your pipeline with potential customers, but you might not be able to calculate your ROI off the bat.
To start promoting content that compels your audiences, differentiates you from your competitors, and enriches your brand, get in touch with us today.
