We’re a strategic marketing agency based in the UK with global customers, delivering brand strategies built for purpose, authenticity and growth that really lasts.
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EV works with high-growth B2B companies to deliver marketing strategy services that help you realise your vision of success.
Our proven model combines commercial, marketing and sales objectives to create a go-to-market strategy that supports tangible business results. This approach has helped our clients achieve goals like investment, awards, M&As, and more.
Most importantly, we want to enable considered impact, not random results. That’s why your strategy will be a true reflection of what makes you great. It will be targeted, realistic, and actionable. And it will be designed to grow sustainably as your business transforms.
Track record supporting businesses with commercial transformation
Clients achieved IPO, M&A, strategic exits, investment and more
Growth marketing model tailored for B2B, tech, telecoms and science sectors
An agile approach so your strategy evolves as you do
EV understood the importance of what we wanted to achieve as a company and turned our big picture ambitions into a reality with the brand and marketing strategy they created. They took our vision, our purpose and our offerings and made them compelling at an international level.
We approached EV to help build a market stance that demonstrated our experience, capability, and confidence. With our previous experience of marketing, we really valued the importance of a strategic overview – and this blueprint has enabled us to attract more interest while creating an image that we’re proud to represent.
The team at EV were extremely thorough and able to distil what our USPs were within a diverse and competitive market. Their work gave us a direct strategy to enter the market, approach larger clients and effectively accelerate our market growth to the point of a very successful exit.
Our marketing strategies combine where you are now, with getting you to where you want to be.
This means we create brand propositions that authentically represent who you are, but also give you the step up you need to achieve your next growth targets.
Equally, our marketing strategy services focus on long-term brand development. We’ll help you hit short-term goals like growing visibility, while also continuing to evolve and strengthen your brand identity. This means it remains effective throughout new product launches, team growth, and other commercial milestones.
Here are a few examples of goals we’ve helped achieve:
Raising investment
Whether you’re series A, B or C, we create tailored strategies that commercialise your proposition and target investors.
Gaining brand authority
We help businesses build brand awareness and credibility as market leaders, leading to results like award wins, speaking events, partnerships, and lead generation.
Increasing sales
If your goal is to grow audiences and build a stronger lead generation engine, our omnichannel marketing strategies will support sales growth across digital channels.
Scaling the business
We create strategies that help you compete in bigger spaces, with bigger players, so you can confidently enter new markets, target larger ICPs, and scale.
AT Internet’s brand and marketing strategy wasn’t competing in the market, despite its stronger offering. So, we created a go-to-market strategy (including product methodologies and sector-specific pitch decks) that would open the door to bigger tenders and build their reputation.
The result? Clients including the BBC and WSJ, followed by an acquisition by Piano.io
We created a strategy to turn EarSwitch®’s previously tech-heavy positioning into a compelling commercial brand that would attract investors and partners alike. Our brand narrative communicated their unwavering vision and built credibility steadily.
The result? £1.2M investment raised and 6 awards won
CameraForensics’ goal was to market confidential technologies to a hard-to-reach audience. Throughout seven years of partnership, building an authentic brand and collaborating with partners, CameraForensics’ reputation precedes them across the globe.
The result? Hosted a first-of-its-kind event, achieved first-page rankings, and won the Queen’s Award
EV brings emotion and data together to create a compelling, long-term strategy.
We work collaboratively with you – your partners, your team, and your customers – to understand all areas of the business inside out. This helps us understand what truly sets you apart as well as how marketing needs to support other business activity. Then, we combine this with our own data-driven audience and market research, so we know what we’re creating isn’t just authentic, but effective.
The result is a creative brand that can inspire people – backed by a detailed plan that will help you reach your short- and long-term goals.
Every strategy is different, determined by your stage of brand development and your ambitions for growth. While the details will change, we always follow a defined process to uncover your bespoke path to success. During this process, you’ll work with many different people on our team – from strategists to content writers and designers – to ensure we’re creating a fully integrated brand strategy.
Our strategies start by building market and internal knowledge from your stakeholders. This includes the data-driven – like what areas drive the most sales – as well as the emotional – like the driving motivation behind your work. This helps us create an equally authentic and effective plan.
At this stage, we start to bring everything together. After a few weeks of understanding your purpose – who you are, what makes you great, and in which markets you will be most effective – we turn this into the first stages of your marketing strategy: your core strategic positioning.
Your brand identity will articulate a clear niche and proposition that resonates with your audience, and acts as the foundation for marketing activity. This is where we expand on that core positioning, and turn it into a fully-fledged brand personality, voice and messaging that can be applied across all marketing materials.
We don’t leave you with all the ideas and no plan to action them. At this stage we deliver a long-term and integrated digital marketing plan based on your marketing strategy. This will outline activity over a year or more, showing you exactly how we plan to reach your goals and grow your brand long-term.
If you choose to keep working with us, our multi-skilled team will manage, deliver and report on marketing activity. You’ll benefit from multiple specialties working together under one roof, so we can deliver your campaigns from start to finish and then use the learnings to update your plan and improve results moving forwards.
Your dedicated account manager will make you feel like you’re working with an in-house team – they communicate regularly, collaborate with you on the plan, and ensure everything is consistent and high-quality.
Want support implementing your strategy? We are a full-service strategic marketing agency which means we can create your strategy and deliver it. We have all the marketing specialties you need to bring your strategy to life, including brand, social media marketing, content marketing, HubSpot CRM support, email marketing, branding and more.
Start by adding a rebrand to your strategy, or sign up for our retained service packages where we work like your in-house marketing department.
Create a rounded brand identity that connects to your strategy and creates an online presence that your audience will resonate with.
Outsource your marketing to our team with a bespoke retainer built around your strategy, audience, and objectives.
We’ve worked with B2B businesses across many sectors to reinvent their strategies and use marketing to accelerate their business transformation. This portfolio shows you some of the strategies we’ve worked on and the results.
