Taking science from innovation to market.
Marketing for deep tech and science.
Marketing for scientific products, deep tech and scaleups is a very specific task. Whether your audience is end-users, investors or partner organisations, the biggest challenge is often selling the vision for a solution which hasn’t yet hit the market. Consistent, considered and strategic marketing is the answer.
Your marketing strategy is fundamental to your business and product roadmap. It will establish credibility and trust, improve external buy in, and ultimately, enable commercial growth.
EV offers sustainable marketing for scaleups – specialising in supporting growth for deep tech and science companies.
Why EV?
4 decades of helping purpose-driven businesses do great things
A deep understanding of business needs for all stages of growth, with IPO, M&A, and exit know-how
An all-in-one outsourced marketing department led by rich strategic expertise
We have built best practice based on years working with tech.
Your goals.
- Secure investment
- Commercialise your business
- Build brand awareness
- Establish market trust
- Productise the solution
- Scale the business
How we help.
- Using our background to fully understand your solution
- Communicating to both technical and non-technical audiences
- Turning your academic work into a viable product
- Translating scientific concepts into engaging content
- Providing a full marketing team for the cost of one senior hire
- Creating innovative brands that capture your skill
- Establishing sustainable processes that will scale
Who is EV.
EV is a B Corp Certified™ sustainable marketing agency that delivers strategic marketing B2B companies. Our mission is to help good people doing great things to accelerate positive change within in our lifetime.
We are a full-service marketing agency delivering strategy, brand and retained marketing implementation packages. Our structured approach focuses on building infrastructures that scale and empower sustainable commercial growth.
Our solutions address the unique challenges of marketing B2B businesses.
We specialise in:
Turning innovative and complex concepts into accessible commercial brands, without diluting your USPs
Targeting multiple audiences including investors, partners, buyers and end consumers
Creating plans that nurture layered sales cycles and company decision-makers
Establishing your expert positioning, highlighting niches, building trust
79 leads for Riskaware.
The campaign was an instant success – gaining almost 20x the target number of SQLs within a week.
Making waves for Blu Wireless.
“[With EV’s help] we’re able to maintain our sharp positioning across all of the necessary marketing channels.”
Distilling 4EI’s expertise.
“Our partnership with EV was a perfect success story,” Richard says. “They provided a clear brand strategy for our diverse offering, which focused our resources, vision, mission and proposition. In just a year they’ve created a fully-fledged marketing platform for us, and given us the support to start taking this in-house.”
Going global for Oxbotica.
“The team’s strategic perspective is industry-leading […] Because of the partnership, we now have the power to grow from our solid foundations and into multiple global commercial markets.”
Our sustainable marketing model.
With a deep understanding of how to scale B2B and technology-led businesses, we’ve developed our sustainable growth model.
There are no shortcuts in marketing, so the success of each stage relies on the performance of the one before it. Together, they create the infrastructure for complete marketing activity – and truly sustainable results.
Here are the different stages, and what our activity might look like at each.
Needs
Analysis
Brand
Development
Brand
Building
Brand
Acquisition
Brand
Acceleration
Needs analysis.
It all starts with a needs analysis, where we pinpoint where you are on your marketing journey, where you want to go, and how we’ll bridge the gap. We’ll consider everything from your budget to the speed at which you want to reach your goals, before placing you on our growth scale.
Brand development.
For businesses that need to bring their brand to life. We’ll create a brand identity, narrative, market positioning, and proposition that stand the test of time – the foundation to a truly sustainable marketing plan.
This stage could include:
- Brand strategy work
- Brand identity work
- Messaging creation
- Market research
Brand building.
For when you’re ready to begin putting your brand in front of your target audience. We’ll press play on your marketing plan to increase your organic traffic, see what works best, and build a responsive audience.
This stage could include:
- Web development
- Organic social media
- Thought leadership content
- SEO work
Brand acquisition.
For when you’re goal is to acquire leads to support a specific target, such as promoting a product launch. Ideally, we’ll combine this with regular marketing activity to continue strengthening brand awareness.
This stage could include:
- PPC campaigns
- PR activity
- Advertising
- Paid social
- Gated content assets
Brand acceleration.
For businesses that are ready to accelerate their activity and growth. We’ll review the data from your brand building work and previous acquisition campaigns, and look at what’s performed well to maximise your output.
This stage could include:
- A continuously evolving marketing strategy based on your performance to date and where you want to go next
- Dedicated delivery that takes advantage of the complete skill range of a full-service marketing agency
Here are just a few of our solutions for B2B marketing:
Persona, audience and market research
Product marketing strategy
A consumer and investor-ready marketing strategy
A full in-house marketing team
Expert technical thought leadership
Commercial branding and design
Infrastructure that scales as you grow
