Technology Marketing Strategy.
One strategic direction for your company.
Get your commercial, marketing and sales activity on the same page. Our technology marketing strategy service ensures that all your branded activity is backed by strategic purpose, shaped by research and supports your business goals.
We have decades of expertise in the technology sector, working with scale-ups to global M&As. This gives us the breadth of tech knowledge to help define what success looks like for you (and why you’re unique).
So let’s unify your activity and increase your impact.
The highlights
- Market and competitor research
- Internal company audits
- Customer and stakeholder interviews
- Audience segmentation
- Persona creation
- Value proposition and USP definition
- Brand messaging and guidelines
- Pitch deck presentations
- Commercial go-to-market strategies
- Commercial objectives and KPIs
- Delivery and implementation planning
- Strategic marketing mentorship
Carve out your leading offering.
Our marketing strategy service gives you a foundation for authentic, powerful and impactful marketing activity. Our main aim; identifying and articulating what you’re great at. This will allow us to shape and align all marketing, commercial and sales activity.
And let’s not forget your business ambitions. Whether you want to sell or break into new markets, our strategies provide an unwavering company narrative that drives you towards your goals.
What you’ll get.
- Brand consistency and recognition
- Integrated strategic alignment
- Defined and achievable goals
- Accelerated business growth
Our EVOLVE model.
Our EVOLVE model was tailor-made for fast-growth tech companies.
This tried-and-tested process is about building infrastructures that support you to scale. Whether you’re looking for a marketing evolution or a revolution, you’re taking things up a level or want dramatic change, our agile model works to achieve your ambitions in a more sustainable way.
Human-centric market positioning.
We believe your marketing, like your business, should be unique. Our approach focuses on understanding people – your business, your team and the core of who you are.
To support these findings, we perform a 360-degree audit of your internal, commercial and competitor landscapes. Your final positioning will authentically combine both the human and data elements.
What you’ll get.
- Branded company assets
- Sales support
- Go-to-market implementation plan
- Complete brand guidelines
Go-to-market support.
We get that you need more than a marketing strategy to succeed; you need an implementation plan, marketing materials and human support. Our strategies are backed by a clear infrastructure that will scale alongside your company.
We aim to provide all the assets you’ll need to continue your marketing independently. Because we don’t just want to keep you, we want you and your team to grow. So if, or when, we say goodbye, you’ll have a solid route to re-enter the market – confident in your new positioning.
“Short-term strategies can only bring strong and sustainable growth if paired with long-term brand-building activities…”
"EV wholly understood the heart of who we were and what we did. They were able to reiterate that to our audience in a succinct way by defining our core domains and packaging our product range accordingly."
Rob Gordon, Riskaware
Get the full marketing management package.
In our full outsourced marketing package, we will manage the implementation and continuous evolution of your marketing strategy – from creation and delivery to monitoring and evaluation.