We’re an agency that specialises in strategic marketing for telecoms businesses. Let’s build a brand with leading insights, that captures global interest, and attracts high-value targets.
EV is a strategic marketing agency in the UK supporting inspiring companies across the globe. We deliver strategic marketing services designed to build trusted brands and sustainable commercial success.
Our specialty lies in B2B. We work with businesses in B2B telecoms, SaaS, IT, AI, cybersecurity, energy and more, to create propositions that set you apart as the industry’s partner of choice. We don’t just help you differentiate your solutions; we help you set up a marketing infrastructure for consistent commercial growth, from in-depth strategies to authentic brands.
Working with a marketing agency was key to accelerating our brand awareness and position in the global markets we operate in. Having a combination of experts delivering brand, business and go to market content has driven our engagement rates to new levels and created a buzz around the brand.
- Nick Cowley, Telarix
Our approach to marketing telecom and technology companies focuses on creating strong reputations of trust, expertise and innovation that quickly permeate your target buyer groups and get you meetings.
This starts with pinpointing what truly sets you apart. Then, we create an omnichannel digital marketing strategy that consistently tells this story and encourages people to keep digging deeper. It results in an authentic brand that people connect with; a brand that converts.
We find the heart of who you are, what your audience needs, and where you want to go, to create a goal-oriented brand strategy – whether it’s attracting your white whale or scaling with new, regional audiences.
Your expertise is everything in telecoms. We use personal and company brand insights to grow trust in your name, raise your profile, attract new customers, and turn you into the go-to choice for telco partnerships.
We combine data-driven campaigns, SEO, and account-based content writing to attract the right audience. By tuning into the challenges your different buyers face, we create more engaged leads.
We align sales and marketing to make nurturing leads second nature. As a Platinum HubSpot Partner, we can help you create a sales-enablement engine that’s repeatable and scalable for different audiences.
We’re an outsourced marketing agency that works like an in-house team. With us, you get access to a fractional CMO-style of strategic consultancy and a full-service team of digital experts. It means fast and regular communication, flexible support based on your needs, and people that really get to know you and the nuances of the telecom industry.
Translate what you do into something your audience will connect with – and act on. Our telecoms strategies combine commercial and marketing transformation to ensure you’re competing effectively and being seen the way you want. This can include product packaging, market repositioning, personal branding, channel strategies, and more.
Most importantly, it’s all data-driven and culturally authentic. We carefully research the market, industry trends, competitor performance, and your internal operations to inform your brand strategy and a long-term plan of activity that will get you to your goals.
Our content strategies penetrate industry channels to reliably build your reputation, your team’s credibility, and your target audience’s trust. This may be getting published in leading magazines and applying for awards, creating an SEO/AEO strategy, or running a social series in the lead up to an event.
Most of all, they’re designed to reach strategic goals. So, whether it’s setting you apart as a thought leader or attracting leads consistently, everything we write has a clear purpose.
Telecom brands should instil trust, authority and uniqueness. Our designers dig into your purpose and personality to create a visual strategy that really feels like you. Plus, they know your industry, so they know how to resonate with telco customers.
We’re also here to help convey this brand consistently, everywhere. From social posts to your website to partner material – we’re creating a memorable brand experience on every channel. But this doesn’t mean things stay static. We make sure your brand is always evolving and that every asset pushes you further towards your goals.
Your website should reflect the quality of your solution and the uniqueness of your offering. That’s why we work with a web specialist to create sitemaps that are easy to navigate, tailored to different audiences, and encourage visitors to stay and convert.
Plus, our team works together to make sure that your website looks great and connects to the core pain points that led people to you in the first place.
When one customer in telecom is worth a dozen in other industries, account-based marketing is an essential strategy for bringing in high-value targets. We’ll pinpoint the decision-makers and create personalised communications for each one.
Plus, by combining strong brand marketing with automated lead nurturing tactics, you’ll deliver great customer experiences that ensure you remain partners for life.
SEO efforts give you the visibility you deserve. Our SEO and AEO strategies are extensively researched to ensure we’re pursuing a route that is achievable, commercially relevant, and impactful.
They combine keyword research, blogging strategies, and on-page SEO optimisation with your authentic brand proposition. This helps to drive the right traffic to your door, to reach the right KPIs.
Our paid media and PPC services will grow new audiences, drive traffic, and strengthen your brand reputation to ensure the right leads keep rolling in.
It’s always about strategy – not just numbers. We structure campaigns based on your goals, your target audience, and the most appropriate angle for reaching both. So, this may look like a pure Google Ads campaign in the lead up to an event, or it may combine email marketing and organic LinkedIn posts, if that’s what will get you the best results.
Helping scaleups in B2B technology sectors grow is our bread and butter
We have a deep understanding of business needs for all stages of growth, with IPO, M&A, and exit know-how
You get an all-in-one outsourced marketing department led by rich strategic expertise
We revitalised the telecom IT provider’s brand to match its dynamic and transformative capabilities. Our marketing strategy combined a friendly brand image, with a thought leadership-led marketing and sales strategy.
AT Internet needed a business strategy to help them compete in new markets, with bigger players. Our go-to-market strategy enabled them to do this, by building a reputation and a scalable methodology for their intelligence solutions. This led to a successful M&A with Piano.io.
Odine was known locally, but it wanted to become a globally recognised telecoms partner. We targeted new regional markets, Tier 1 audiences, and established a leading narrative for ‘Sustainable Telecoms Transformation’. This led to multiple publications in industry magazines and a successful IPO launch.
We knew we had a lot more to offer than some of our competitors, but didn’t have the right brand or marketing infrastructure to get this message across in a way that made an impact. EV’s work gave us a direct strategy to enter the market, approach larger clients and effectively accelerate our market growth.
– Laurent de Bar, Corporate Marketing Director of AT Internet.
B2B telecom marketing focuses on working with businesses in the telco sector to communicate and advertise to other telecommunications companies, for example a technology provider seeking to gain Tier 1 customers.
Therefore, marketing for telecoms sectors tends to focus on targeting high value leads and retaining loyal customers.
Three of the best digital marketing strategies for telcos to use are: brand strategy, digital campaigns, and account-based marketing campaigns.
Trust and expertise are key for building a brand people want to work with, so creating a brand strategy that conveys this for your business is essential.
Next, the buyer journey can be long and complex in the telecoms sector, so telcos should make use of segmented campaigns to target the right audience with the right messaging. This could be by region, job role, or product. Techniques include email marketing or social media campaigns.
Finally, one high-value lead is worth more than many smaller companies. That’s why account-based marketing is a great technique to use to try and convert your ideal customers, while techniques like SEO blogging and thought leadership can help to grow your audiences.
Some of the most important marketing trends for telecommunications companies to use today are personalisation, automation, and networking.
There is a much stronger emphasis on customer-centric approaches in telecoms today, so using personalised messaging based on different buyers’ needs will improve customer experiences.
Equally, because there are so many potential audiences in telecoms, automation can support you to target more audiences and quickly improve results. For example, by automating segmented email campaigns.
Finally, networking is still a popular way to generate leads in telecoms. Digital marketing services can support by advertising meetings at events, communicating with people directly to connect and start conversations, or helping to apply for and earn speaking opportunities.
Yes. A telecom digital marketing strategy can be created with the objective of generating leads. Such a strategy may include SEO, PPC ads, LinkedIn advertising campaigns, and social media marketing.
For example, telecommunications companies can generate leads by using digital channels to share their expertise through webinars, send InMail messages to target prospects, or advertise a new product or service.
Marketing services can direct warm leads to your sales team, making it easier to convert potential leads. Digital marketing services like email marketing can also be used to make the sales cycle more efficient. For example, by using lead nurturing emails to automatically communicate with potential leads and encourage them to book meetings.
EV is a Platinum HubSpot Partner which means we use HubSpot CRM to create automated email workflows and segmented email campaigns that makes the sales process easier.
