An eBook of candid advice for entrepreneurs from CEOs, founders and leaders. You’ll get 12 letters from successful businesspeople to their younger selves, snapshots from their careers, and free startup marketing resources.
This candid collection of letters sees CEOs, founders, activists, academics, creatives and more reveal their biggest challenges, their hardest lessons learned, and the things they wished they’d known about entrepreneurship before they got started.
From the eccentric to the honest to the introspective, this is an unmissable collection of ‘insider secrets’.
Participants include founder of lastminute.com, Brent Hoberman, serial entrepreneur Mark Mason, and founder and CEO of Mumsnet, Justine Roberts.
Matt Hay, Founder and CEO at Bulbshare, from LinkedIn
Get invaluable advice on surviving the scaleup journey, from how to hire to getting comfortable with discomfort.
We are a B Corp Certified sustainable marketing agency that delivers strategic marketing for B2B companies.
We are a strategic growth marketing agency delivering strategy, brand and retained marketing implementation packages. We know that marketing won’t change the world, but our customers can. That’s why our aim is to empower sustainable commercial growth and positive impact.
Based in the UK with global customers, we are well-connected to a thriving ecosystem and have worked across many sectors including Telecoms, MedTech, SaaS, data intelligence and AI, security, FinTech, energy, compliance, commercial retail, and more.
Often in B2B businesses, brand strategy is created in a silo. A lot of time is spent on setting business goals, mapping out solution roadmaps, and identifying competitors to overtake to build a business plan. Then, none of this is applied to marketing...
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Building trust is the starting point of any B2B relationship, and design is often the first thing any audience will engage with; it’s where that trust is first won or lost...
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For a while now, B2B marketing has been favouring fast, digital-first tactics. Driven by the immediate pressure of quarterly targets, many scaleups have pivoted heavily toward performance marketing...
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Performance marketing became a greater focus as digital marketing platforms developed, and slowly became the focus for many businesses. It felt quicker, more measurable, and therefore, more ‘effective’ than brand marketing. However...
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A strong brand is the anchor for any successful company. It's what defines you, and what lays the foundations for everything you go on to achieve. As we say in this blog: “A well-developed brand strategy will set the tone for everything....
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If we asked you to think of a skincare brand, there are two or three that would likely to spring to mind. You might not be able to visualise their logos exactly, or remember their taglines. But you know how they made you feel...
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