Maintaining authenticity within rapid growth.

4EI: Applied Earth Intelligence

4EI use space data to deliver evidence-based insight for the betterment of humans and the planet.

A more cohesive, yet expansive, brand.

4EI approached us for a brand evolution. In the midst of growth, they wanted to feel like a global brand without losing their fun and authentic small-business origins. They also wanted a cohesive brand that pulled together their many offerings in a focused and distinctive way.

Our new branding unified their historic and current company brands under a single umbrella, officially transitioning them from 4 Earth Intelligence to the more impactful 4EI.

Their core colour purple was chosen as it was entirely unique in their market and demonstrated their wealth of knowledge, with the rest of their palette inspired by Earth and space, and a typography that emanated confident clarity. Similarly, their imagery suite is a curation of satellite imagery intended to let the beauty and quality of their product speak for itself.

The brand has since resonated with global markets through digital campaigns, website traffic and more.