Increasing Cocoon Bioscience’s digital visibility by up to 4,500%.

WEBSITE 

• +20% Website users 
• +21% Website sessions 

LINKEDIN  

• +184% LinkedIn followers 
• +150% LinkedIn impressions 

SEO 

• +4,500% Keyword visibility 
• +879% Impressions  
• +4490% Organic traffic  

// The challenge

As a new biotech spinout based in Spain, Cocoon Bioscience’s primary goal was to establish its own reputation and build awareness. The team knew this could be challenging in their industry, manufacturing recombinant proteins, so they sought out a marketing partner to support them.

However, it wasn’t easy to find an agency that had specific experience in science-based sectors, or the skills to communicate niche technical topics. So, they looked to partners, clients, and competitors to find examples of B2B marketing done well.

Denisse Cuevas, Head of Marketing at Cocoon Bioscience, said they discovered us through one of our client’s LinkedIn posts: “Everyone on our team really liked the marketing, and it showed that EV clearly understood startups and niche industries like ours.”

Our objectives:

• Increase brand awareness through organic channels
• Align the digital brand identity with the commercial direction
• Optimise and evolve the marketing strategy

// The solution

We came on board to offer outsourced marketing support for Cocoon. We started by fully understanding its existing strategy, as well as what had and hadn’t worked previously. Then, we audited the competitor landscape.

Together, we created a long-term plan to establish an engaging brand identity that blended storytelling and trust-building. We wanted to inspire audiences with the company’s vision for a more sustainable supply chain, while demonstrating the novel platform and expertise bringing it to life.

Denisse explained:

“We trust EV to support us to optimise, evolve and execute our marketing strategy in this challenging industry. The team really understood what we wanted – despite the language barrier, and despite not being specific to biotech – and we get a great output from them.”

Launch a strategic brand.

The team wanted to align the company’s digital presence with the new brand strategy. We defined an elevated brand voice and look which has now been executed across all digital channels.

Primarily, the existing website needed to be updated. The EV team helped the Cocoon team to develop an informed website strategy that was optimised for SEO and the target audiences.

“Overall, our experience has been super-fast communication, responsiveness and a team that are easy to talk to. Everyone is really happy with the new content and design,” said Denisse.

Become recognisable thought leaders.

Our blogging strategy was centred around thought leadership. We launched a regular CEO series about the company’s mission, and more technical thought leadership led by various team members, to create a relatable and trustworthy brand epitomised by real, expert voices. This helped to increase engagement online and Cocoon’s reputation as innovators in their space.

This strategy is reflected on Cocoon’s LinkedIn page. We promote real voices to drive engagement and demonstrate the team’s proficiencies firsthand. This includes miniseries’ about the team’s work, company achievements, and inside looks into specific processes.

 

Drive organic traffic.

In August 2024, after the website was fully complete, we launched an SEO strategy to build the site’s authority and drive more traffic, which has been very successful. This was focused on Cocoon’s core topic – recombinant protein development – and consisted of multiple styles of blogs to satisfy different audiences and different stages of the buying cycle.

For example, accessible educational content to attract a wider audience and deeper dives into what made Cocoon’s processes so unique to build their reputation.

Build a foundation for conversion.

We have created a solid platform across digital channels which has boosted awareness amongst Cocoon’s target audiences. Now, as the company launches new products, our focus is to create commercial campaigns that will convert this warm audience into customers, including artwork, brochures, landing pages, social media and distributor material.

// The results

Not only does Cocoon Bioscience have an elevated brand the team can be proud of, but we have boosted brand awareness within the industry across social media and organic search.

Now, the brand is primed to focus on increasing engagement and sales, which will be the focus for our next stage of partnership.