FirstCapital - Investment Bank Brand Portfolio | EV

Smarter deals made clear.

FirstCapital: Smarter Dealmaking

FirstCapital is an international investment bank that advises high-growth technology firms across Europe.

Representing a niche identity.

FirstCapital wanted to set themselves apart as providing premium results in their field. EV developed the strategic positioning of “Smarter Dealmaking” and managed the rebrand to integrate this identity.

The colour palette represents an elite, sophisticated brand that showed their leading position in their market niche, with moving graphics of intertwined networks demonstrating their global network, insight and ability to connect people.



  • Full strategic brand audit
  • Brand workshops
  • Design strategy
  • Brand positioning
  • Brand delivery
  • Brand implementation
  • Website design & development
  • Ongoing design support

“The brand position resonated with our clients and we were engaging with leads online for the first time. In that time, the business grew exponentially.”

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