Re-establishing Telarix’s position in global telecoms markets.

// The company

Telarix is a trusted and proven telecoms wholesale solution provider, supporting organisations to navigate operator-to-operator international business and scale their messaging and voice services with confidence for over 25 years.

Tripled LinkedIn followers
605% increase in web impressions
1.4k new website users

“Working with a marketing agency was key to accelerating our brand growth and position in the global markets we operate in.”

Nick Cowley, Senior Vice President and General Manager

// The challenge

Telarix came to us because it wanted to evolve its brand, grow market share and invest in solution evolution. The team felt the brand identity had lost some of its strength since Telarix’s acquisition, and wanted an agency to:

Re-establish and accelerate brand awareness
Grow Telarix’s position in global markets
Build confidence as an innovation house and partner
Increase brand accessibility for wider audiences

The brand strategy.

Our strategy focused on building market trust. Telarix had the credentials to back up its desired positioning, so we chose to focus on three core communication pillars in order to rebuild brand authority:

1. Brand accessibility

We updated Telarix’s messaging to improve clarity and accessibility, as well as adding more team voices to humanise the brand.

2. Proven expertise

Our marketing messaging combined Telarix’s market longevity with up-to-date proof points, such as via partner marketing, to drive confidence.

3. Strategic insights

To develop Telarix’s proposition as innovators, we moved away from product-first messaging to showcasing team insights that led market conversations.

“Having a combination of experts delivering brand elevation and go-to-market content has driven our engagement rates to new levels and created trust around the brand.”

Nick Cowley, Senior Vice President and General Manager

The full-service approach.

What Nick Cowley has appreciated most from our partnership is the integrated support we provide. By working with EV, Telarix has access to content writers, project managers, social media specialists, brand and design – and it all works together to create a cohesive brand presence.

Delivery highlights