An all-encompassing new image.

Riskaware’s primary strategic marketing aim was to distil their varied offerings into a single platform solution, with integrated commercial brands and messaging. Our strategic and design team wanted to keep a technological, scientific, trustworthy and credible feel to the visual brand to align with our marketing positioning.

A cohesive brand family was developed for their company and their interconnected product suites, creating a visually impactful brand image with individual productised logos, imagery and colour palettes. This, and the strategic positioning, was supported with human- and incident-oriented imagery to reflect the societal challenges Riskaware helps to solve. The primary brand guidelines’ soft blue palette ties into the technology and data industries, also giving them a clear, modern and stable personality.

We have continued to develop the Riskaware brand with new product suites, a continually expanding website and an extensive suite of designed product collateral that is used across events, digital media and sales.

Deliverables.

• Full strategic brand audit
• Brand workshops
• Design strategy
• Brand positioning
• Brand delivery
• Brand implementation
• Website design & development
• Ongoing design support