Riskaware - Estrella Ventures

Portraying diverse intelligence with clarity.

Riskaware: Actionable intelligence

Riskaware enables informed decision-making to help people and governments respond to global challenges.

An all-encompassing new image.

Riskaware’s primary strategic marketing aim was to distil their varied offerings into a single platform solution, with integrated commercial brands and messaging. Our strategic and design team wanted to keep a technological, scientific, trustworthy and credible feel to the visual brand to align with our marketing positioning.

A cohesive brand family was developed for their company and their interconnected product suites, creating a visually impactful brand image with individual productised logos, imagery and colour palettes. This, and the strategic positioning, was supported with human- and incident-oriented imagery to reflect the societal challenges Riskaware helps to solve. The primary brand guidelines’ soft blue palette ties into the technology and data industries, also giving them a clear, modern and stable personality.

We have continued to develop the Riskaware brand with new product suites, a continually expanding website and an extensive suite of designed product collateral that is used across events, digital media and sales.

 

Deliverables.

  • Full strategic brand audit
  • Brand workshops
  • Design strategy
  • Brand positioning
  • Brand delivery
  • Brand implementation
  • Website design & development
  • Ongoing design support

"EV wholly understood the heart of who we were and what we did. They were able to reiterate that to our audience in a succinct way by defining our core domains and packaging our product range accordingly."

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