Demonstrating bold movement and vision.

Zoazi: Run smarter

Zoazi is a running app that combines world-class expertise with military-grade tech to provide adaptable training plans.

A people-first running brand.

Zoazi was a newly developed app that prided itself on joyful, expert, inspiring, personalised running coaching. These were the aspects we wanted to radiate throughout their brand, and which were to be the cornerstone of their marketing efforts, attracting investment and users.

The “hand drawn” logo icon symbolises motion and dynamism, as do the chevrons used throughout the app and website. Zoazi’s graphic style is an impactful and memorable mark that subtly supports their mission to inspire, encourage and coach every runner to unlock their potential. We created a vibrant and energetic colour palette to portray the type of energy that is synonymous with their commercial and visual brand.