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Set digital marketing objectives that drive growth in 2024 [free guide]


It’s no secret that 2024 is set to be a difficult year for growth across sectors, including B2B and technology. Consumer behaviours are shifting constantly, and market outlooks are uncertain. That’s why, in 2024, it’s essential that organisations properly plan their digital marketing objectives in line with their commercial goals. 

Here’s why and how you should set marketing objectives that help you scale your business: 

Objectives give your marketing a clear purpose. Better yet, SMART and strategic objectives ensure your marketing strategy is working towards your wider business goals. 

This helps to improve your marketing ROI because your activity is contributing to business growth. Plus, having strategic goals that are specific, measurable, achievable, realistic and timely gives you a clear roadmap through which to navigate uncertainty. 

Here are just a few benefits of having aligned goals: 

  • They shape your marketing strategy  
  • It creates a clear anchor for your marketing efforts (and your team members’ individual goals) 
  • It drives better brand consistency and visibility  
  • You can carve out a distinctive niche in a noisy market 
  • You are encouraged to fully understand your audience and your market 

In our guide we talk you through what makes an objective SMART and strategic, then step-by-step, walk you through how to create marketing objectives that will drive commercial growth in 2024. 


Here’s some quick digital marketing objective tips to get you started: 

  • Break your commercial objectives down into smaller goals  
  • Review relevant industry trends and how this might affect you 
  • Take into account customer behaviours 
  • Look internally at your own SWOT analysis 
  • Consider the return on investment of your objectives 
  • Keep reviewing and updating your goals  

Download the full guide to start Planning your Digital Marketing Objectives for 2024.

Inside, you’ll get: 

  • Understanding of the importance of aligning commercial and marketing objectives 
  • Advice on how to set the right objectives 
  • A free template to help you create your own 
  • Common marketing strategies