Changing the game in cellular agriculture.
Extracellular
Extracellular are the first dedicated manufacturing partner supporting cultivated meat. They aim to provide efficient and cost-effective cellular agriculture processes at scale.
A brand that balanced culture and technology.
Extracellular are a bold company looking to change the game for cellular agriculture. Their proposition is characterised by speed, scale, and innovation – and we wanted to create a brand to match.
The team also aimed to have a sector-leading employer brand that attracted the best and brightest talent, while championing diversity. The primary objective of our rebrand was therefore to create a balance brand which could speak to their target demographic but also support their culture-first approach.
Deliverables.
- Brand workshop
- Design strategy & planning
- Brand positioning
- Brand delivery
- Brand implementation planning
- Website design & development
- Ongoing implementation
We developed an exciting, bold identity whose striking design effectively stands out in their sector. The icon itself is inspired by strands of proteins, tying in with their proposition, while the vibrant colour palette introduced a playfulness and openness not often synonymous with laboratory environments.
Our continuous design implementation often features people first imagery and illustrative icons across a range of marketing collateral to continue building this narrative.
