GenomeKey - MedTech Marketing Case Study | EV

Transforming GenomeKey’s visual identity.


GenomeKey help identify the presence of bacteria in blood in hours and not days, saving lives, saving money, and saving our antibiotics for the future.

Building commercial brand awareness through design.

EV helped GenomeKey define their vision to create a world where nobody dies from a treatable infection, backed by a marketing strategy to help them achieve this ambitious objective.

We developed the unique brand positioning ‘Transformative Diagnostics’ and wanted the brand to portray the authenticity and impact of this proposition. The icon is an abstract representation of DNA – the backbone of what GenomeKey do – that also conveys a sense of transformation, movement and trust.

As a scaling start up, we aimed to build brand recognition and consistency by using the component parts of the logo across all assets.

Providing clarity to their audience was key across all branded collateral as we were marketing an early-stage deep tech offering, which is why we prioritised the delivery of infographics, brochures and product imagery in design.


  • Brand workshop
  • Design strategy & planning
  • Brand positioning
  • Brand delivery
  • Brand implementation planning
  • Website design & development
  • Ongoing implementation

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