Countex - Brand Portfolio | EV

Branding for science and tech audiences.

Countex: Finance that scales

Countex is a complete outsourced finance function and CFO, specialising in driving growth and building infrastructure for science and technology-led companies.

A modern, scientific brand to reflect the target sector.

Countex approach EV with a clear vision: to be the outsourced finance partner for science and technology-led companies. When the team approached us, the company had no pre-existing branding, so we spent time getting to the heart of what makes it different.

Countex has a unique insight into the world of science and technology, and is well-positioned to provide clarity, assurance and confidence to founders and innovators in this space. As such, it was essential to create a brand that reflected this.

We looked to develop a modern, scientific feel to the Countex brand that reflected the industries it targets. This included designing a logo that represents an abstract, deconstructed ‘X’, and using elements from the logo throughout the implementation to create a consistent and considered brand identity.

 

Deliverables.

  • Brand workshop
  • Brand positioning
  • Brand delivery
  • Brand implementation planning
  • Website design & development

EV were an excellent partner for developing our new branding. They took the time to really understand what we were looking for and were able to create something that we’re really proud of. They went beyond what we expected, creating a new brand identity, design, and strategic messaging that all tied together. Our customers and partners have responded really well!

John Barrow - CEO & Founder

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